We all know gift cards are the easiest gift to give. For some people it is a common practice. But what we don't know is that it can be the hardest gift to receive. So, if you are someone who will give a gift card this Christmas, here are few hints that will make the receiver of your gift happier.

Funny greeting card are a blessing for shoppers, but for businesses that sell gift cards it can be a real headache. It's hard to know who will actually redeem the gift card and at what value. That's why businesses need to use the data that they have in order to maximize the number of people who redeem their gift cards and the dollar amount. In this blog we will share some research that we did on this topic.